AI visibility · GEO

Buyers ask the AI. Make sure it names you.

More and more buyers ask ChatGPT, Perplexity, Copilot or Google's AI answers before they visit a website. We measure whether your company appears in those answers, and make sure AI systems understand and can recommend what you offer.

Request the AI Visibility Check See the approach

2 weeks Fixed price Fixed question set

AI-generated visualisation · People shown are fictional.

Why now

If you're not in the answer, you're not on the shortlist.

AI assistants condense suppliers, products and reviews into a single answer. Many prospects then only click on the companies named. Most mid-sized firms don't know whether they appear there, or what is said about them.

The answer replaces the click

Instead of ten links, the AI gives a recommendation with a handful of names. Visibility now means being named and described correctly, not just ranking first.

SEO is still the foundation

AI systems rely on content they can find and read. GEO (generative engine optimisation) adds to search engine optimisation; it does not replace it.

Visibility is built elsewhere too

Trade media, directories, review portals, press releases and LinkedIn: what others write about you feeds into the answers.

Services

Measure, improve, keep track.

We start by measuring and only then recommend measures. The method comes from our social media monitoring practice: share of voice and sentiment, now applied to AI answers.

AI Visibility Check

Two weeks, fixed price: how often and how are you mentioned, compared with up to three competitors?

Technical readability

Access for AI crawlers, structured data, a clean page structure and an llms.txt, so systems capture your offering correctly.

Content that gets cited

Clear answers to real customer questions, verifiable facts, comparisons and references instead of marketing speak.

Presence beyond your website

Expert articles, directories, review portals, PR and LinkedIn, aligned with the sources AI systems draw on.

Ongoing monitoring

Repeat measurement with a fixed question set, monthly or quarterly, with a clear report.

Linked with SEO and SEA

Measures that also work in classic search. More under SEO & SEA.

How the check works

A clear picture in two weeks.

AI answers vary. That is why we document the questions, timing and systems, so you can trace changes later.

01 · Questions
Define customer questions

Together we define 20 to 40 questions your customers ask an AI, and up to three competitors.
02 · Measure
Analyse the answers

ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot: are you named, how are you described, which sources are cited?
03 · Causes
Review website and sources

Technical access, content and mentions beyond your website. We show where the gaps are.
04 · Plan
Measures and tracking

You receive a visibility picture, measures prioritised by impact and effort, and a proposal for ongoing measurement.

FAQ

Short answers.

Is GEO different from SEO?

It builds on it. SEO makes sure your pages are found. GEO makes sure AI systems understand your offering, summarise it correctly and cite you as a source.

Can you guarantee mentions?

No. Nobody controls what an AI answers. We measure transparently, improve the foundations and show you what changes.

Which AI systems do you check?

By default ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Other systems or languages by arrangement.

What does the check cost?

We agree a fixed price in advance. It depends on the number of questions, competitors and languages. It is based on our hourly rates of €80 to €120 net.

Do we need a new website?

Usually not. Targeted changes to structure, content and technical settings are often enough, plus presence beyond the website.

How does this help sales?

You see which arguments AI systems use to describe you and your competitors. That also helps with positioning, website copy and sales material.