Starting point
Several opportunities compete for budget and attention. There is no clear, well-founded priority.
Starting points
Clarity before the next decision.
Three focused engagements with a fixed timeframe. You get a reliable basis before you invest more. We agree scope, data basis, date and price together in advance.
4 weeks
Growth Assessment
You have several growth options. We clarify which deserves your resources first, before you make larger investments.
Approach
- Define the business question and the data needed
- Evaluate interviews, market and sales information
- Rank options by potential, effort and risk
Result
- Management summary
- Prioritised list of options
- Concrete next decision with owners and timeframe
2 weeks
Presence Review
Your team knows your offering. New visitors have to grasp its benefit from a few signals. We check whether your presence supports the purchase decision.
Starting point
Message, content and contact options do not come across as clearly from the customer's perspective as you think internally.
Approach
- Clarify target audience and key purchase decision
- Analyse core pages, content and user journeys
- Sort measures by impact and effort
Result
- Findings with concrete examples and screenshots
- Prioritised improvement plan
- Recommendation for implementation and measurement
Note: The analysis is not a substitute for comprehensive user research. We agree its scope on a project basis.
3 weeks
Operations Review
Technical dependencies only become expensive when responsibilities are unclear and a change cannot be planned safely. We create the picture for that.
Starting point
Hosting, email or applications are running, but it is unclear what they depend on and who is responsible for what.
Approach
- Capture systems, access and dependencies
- Assess operational risks and requirements
- Present options with responsibilities and follow-up effort
Result
- Inventory and risk picture
- Options for action: continued operation, optimisation or migration
- Proposal for an operating model with roles and service levels
Note: Detailed security and recovery audits are not part of this starting point and are defined separately.
Not sure?
Which starting point suits you?
In a no-obligation initial conversation we clarify which starting point makes sense and what effort is involved.