Challenge. Contribution. Transferability.
Selected project contexts from technology, industry, insurance and education. We show what we did and what can be transferred from it.
Project practice from past and ongoing consulting engagements (1996–2026).
KESO Sicherheitstechnik
Challenge
Orders from sales partners traditionally came in by telephone. The goal was to move them as completely as possible into a B2B online shop without losing the partners.
Contribution
Concept for the B2B online shop and implementation together with the partner Beckerat Medien. Focus: ease of use in the daily ordering process and a discount system with better prices than in the previous ordering channels.
Result
Sales partners now order online instead of by telephone. According to the project description, the ordering process produced substantial savings, which have not been quantified.
Transferability
An online shop does not replace a channel, it has to make it better. Usability decides acceptance in everyday use, a transparent price advantage creates the incentive to switch. Success should be measurable in revenue and process costs.
Fidula Verlag
Challenge
Fidula Verlag, a traditional publisher of music education, needed a digital foundation that could grow with it.
Contribution
Website and one of the first online shops in Germany, including ongoing development, managed hosting of the event website, a cloud-based platform for pieces of music and scores, marketing consulting on positioning the publisher's programme, development of download portals and interim marketing leadership (2015–2016).
Result
A collaboration spanning around 30 years. Today the platform is part of the publisher's core digital offering.
Transferability
Digital projects last longer when they are designed for change. An online shop is the beginning of a digital strategy, not its end, and managed services build trust beyond the individual project.
BWB-Gruppe
Challenge
In the insurance environment, personal trust and clear communication count. BWB-Gruppe needed a digital presence that fits its sales approach, and support with marketing communications.
Contribution
Implementation of the company websites including hosting, support with trade fair presences and print materials, and advice on marketing communications. In 2013 followed the joint founding of lightparc GmbH, in 2015 the strategic separation.
Result
BWB-Gruppe remains a client. As an owner-operated brand, lightparc today looks after hosting and marketing communications. No measurable key figures have been published.
Transferability
Hosting and communications work when they are managed together. Trust lasts longer than a single contract.
ExxonMobil
Challenge
In the industrial lubricants field, ExxonMobil needed a format that regularly informs about technology, sponsorships and news and supports sales in customer conversations.
Contribution
Concept for the quarterly customer magazine LubeWorld with responsibility for editorial and production, support for expansion into further markets, folders and training content for sales, and around four training series a year.
Result
The format ran for eight years (2001–2009) and was then brought to an orderly close.
Transferability
Technical depth makes a format relevant to customers. A format that works can be scaled internationally, and individual articles can be reused as sales material.
Kühne Logistics University
Challenge
The university wanted to know how it is perceived on the user-generated web: which topics are discussed, what the tone is and how the picture differs from that of competitors.
Contribution
Share-of-voice and sentiment analysis with defined sources, search terms and competitors. The analysis showed that students worldwide were already sharing photos with university merchandise. This led to the recommendation to reinforce this behaviour with selfies and a common hashtag.
Result
The campaign led to a significant increase in new enrolments worldwide. The work dates from an earlier engagement; there is no current client relationship.
Transferability
First check what is already happening before developing something new. Share of voice and sentiment complement each other, and existing behaviour is a strong foundation for campaigns.
What challenge should come next?
We clarify goals, priorities and responsibilities and then agree the right contribution from lightparc.