China IT Readiness
A review of your IT, software and SaaS use for operating in China: what works, what is usable, what is missing.
China Business
Between Germany and China: your access to the market.
We support German companies with IT, software and cloud for the Chinese market, and Chinese providers entering the German market. With long-standing leadership experience in marketing, sales and business development at Chinese IT and software companies, and a direct line into the local channel.
Services at a glance
Two directions, one point of contact.
We advise on strategy, technology and marketing, and involve specialist law firms for legal questions. We disclose any connections to providers.
Data and Requirements
Data localisation, cross-border data transfer, licences and obligations, explained clearly. Legal assessment by specialist law firms.
Cloud and SaaS Migration
Moving and rebuilding applications with cloud providers in China, with alternatives for tools that cannot be used there.
Market Entry Germany
Market picture, positioning, pricing and sales model for Chinese software and IT providers in Germany.
Trust and Data Protection
GDPR, data processing agreements, EU data centres and clear answers to German customers' questions about security.
Channel and Communication
Building a partner and sales network, plus marketing, website and trade fair presence for the German market.
Background
Experience from both sides of the market.
Claas Hansen knows the Chinese IT industry from the inside: as a senior manager in marketing, sales and business development at Chinese IT and software companies, and from working with the IT channel in Germany and China.
The picture shows him at Hannover Messe: as interim manager of Acondistec, a Huawei distributor, he used his contacts at Huawei, where he had previously been Director Channel Marketing, to enable participation as a co-exhibitor on the Huawei stand to promote Wi-Fi products, and hosted a prize draw there.
Process
From analysis to implementation in four steps.
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Goal and direction
We clarify whether the direction is China or Germany, which systems, products and target customers are involved, and what is to be achieved by when.
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Readiness or market picture
We assess your IT landscape for China, or your offering for the German market, including requirements and risks.
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Roadmap
You receive a prioritised roadmap with options, effort and cost framework, understandable for senior management.
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Build-up and support
On request we implement, with partners and contacts in China and Germany, from migration to sales launch.
Enquiry
China Business enquiry.
Describe your situation in a few details. We get back to you personally and suggest the right starting point.
- Start with an analysis or market picture
- Experience from both sides of the market
- Technical and organisational consulting, no legal advice
- Non-binding and personal
Prefer to talk directly? +49 261 28731866