Selected assignments from Claas Hansen’s entrepreneurial practice. Different sectors, a shared focus: clear communication, relevant marketing and dependable digital delivery.
Selected companies from our past project and advisory work.
These references draw on 30 years of entrepreneurial activity by the lightparc owner — 1996–2026.
Manufacturers, distributors and IT providers need a shared story that connects technical value with commercial relevance. Experience in communications consulting and event marketing informs work on positioning, partner communication and market presence.
Focus: communications consulting and event marketing in the IT and software channel.
Advice and credibility are central to insurance. Work for BWB-Gruppe connects websites and hosting with trade fairs and brochure design, bringing digital and personal customer touchpoints together.
BWB-Gruppe · websites, hosting, trade fairs and brochure design.
Publishing brings content, audiences and commerce together. Work for Fidula Verlag spans e-commerce, hosting and cloud services. This experience connects online sales with dependable digital operations.
Fidula Verlag · e-commerce, hosting and cloud services.
B2B buyers need to understand which product fits their requirements. Implementing an e-commerce solution for Keso Sicherheitstechnik provides experience relevant to businesses with complex product ranges and specialist customers.
Keso Sicherheitstechnik · B2B e-commerce implementation.
Work for ExxonMobil included a customer magazine, event marketing and sales training. Web hosting for Petro Canada and SEO for Avista Oil add experience in digital availability and visibility.
ExxonMobil · customer magazine, events and sales training. Petro Canada · web hosting. Avista Oil · SEO.
Agencies need technical delivery; IT providers need clear communication of complex services. Experience across communications, events and digital implementation helps connect these perspectives within clearly scoped assignments.
Project areas: communications, event marketing, websites and technical operations.
Established product ranges and customer relationships need a convincing presence across digital channels and personal encounters. Communications consulting and event marketing inform work for businesses developing their market presence.
Project areas: communications consulting and event marketing; reference experience includes WERIT.
A website and student intranet for VWA Koblenz supported digital access to information. Social media monitoring for Kühne Logistics University addressed understanding the institution’s online environment.
VWA Koblenz · website and student intranet. Kühne Logistics University · social media monitoring.
Work for Andino combined a website and web hosting with poster design. This experience connects practical digital access with the individual character of an artist’s public presence.
Andino · website, web hosting and poster design.
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